Looking out for the environment: Orange UK first European operator to introduce mini SIM cards

Orange UK made a press release on 9th July 2009 announcing that they will be the first European mobile operator to introduce mini SIM cards to customers in a bid to reduce the amount of waste produced by a standard SIM card by half.

The solution?  Embed two SIM cards per current credit-card sized plastic holder instead of just one. According to Orange, the standard SIM card takes up a mere 10% (of  the material) used for the plastic holder.

Their press release states that a trial run of these new mini SIM cards with some pay monthly customers has already begun, and they will be rolling these out to all other customers in the future.

Even though I’m not a super avid environmentalist, this sounds like fantastic news, since really – what do we all do with that leftover bit of plastic once we pop out the SIM card?

I’m assuming these mini SIM cards will probably cost a little more to produce in the short term, but once the templating machines are up and running, I personally would love to receive one of these mini-me versions.

p/s: I suppose Mini SIM cards sound much more catchy than ‘reduction of SIM card plastic holder size’. I really thought they were referring to possible Mini-SD card sizes at first!